Abu Dhabi's HeroGo Wins AED 300,000 Prize at MAJRA Sustainable Impact Challenge
The Abu Dhabi-based startup HeroGo has been awarded first place at the MAJRA Sustainable Impact Challenge 2025, securing a significant prize to fuel its growth. Selected from a competitive pool of over 250 applicants, HeroGo was recognized for its innovative approach to tackling food waste and affordability.
By the Numbers
1st Place: HeroGo's winning rank in the challenge.
AED 300,000: The prize money awarded to HeroGo to grow its impact.
250+: The number of startups that applied for the competition.
HeroGo's Innovative Solution to Food Waste
HeroGo is a purpose-led startup dedicated to solving the dual challenges of food waste and food affordability. The company provides real-world solutions that create lasting, positive impact across communities by redirecting surplus food, ensuring that it is consumed rather than discarded. This model not only addresses critical environmental concerns but also enhances food security and accessibility.
The MAJRA Sustainable Impact Challenge
The MAJRA Sustainable Impact Challenge is a prestigious competition organized by Majra, the UAE’s National CSR Fund. The challenge is designed to identify, celebrate, and support the most promising startups in the country that are leveraging technology and innovative business models to drive sustainable change. The high number of applicants for the 2025 challenge underscores the growing strength of the UAE's impact-driven startup ecosystem.
A Testament to Purpose-Led Innovation
HeroGo's victory is a testament to its effective and impactful business model. The company was selected for its ability to deliver tangible solutions that not only have the potential for commercial success but also generate significant social and environmental benefits. The win highlights the increasing focus on sustainability within the UAE's tech community, supported by ecosystem players like Hub71.
About HeroGo
HeroGo is an Abu Dhabi-based technology startup focused on the FoodTech and sustainability sectors. Its mission is to combat food waste and improve food affordability through its innovative platform, creating a more sustainable and equitable food system.
Looking Ahead: Scaling Impact with New Funding
The AED 300,000 prize will provide HeroGo with a crucial capital injection to scale its operations, enhance its technology, and expand its reach. This support will enable the company to rescue more food, serve more communities, and further solidify its position as a leader in the UAE's growing green economy.
Source: Official Announcement