Bahraini Startup Calo Launches in London, Marking First Expansion Beyond the GCC
Bahrain-based healthy food and meal plan startup Calo has announced its expansion into the United Kingdom, marking its first foray into a market outside the GCC region since its founding. This move positions the company to serve UK professionals seeking convenient and nutritious meal options.
Key Details
The expansion sees Calo establishing operations in the United Kingdom, initially targeting London zones 1 and 2. This move represents a significant step for the company, which has previously focused its operations within the Gulf Cooperation Council countries, specifically Saudi Arabia, Bahrain, and the UAE. Calo plans to leverage its technology platform and operational expertise developed in the MENA region to cater to the demands of the London market. The company emphasizes providing fresh, healthy, and customized meal plans designed to fit varied dietary needs and preferences of busy professionals. They are partnering with local chefs in the UK to ensure menu relevance and quality.
Strategic Move
Expanding into a highly competitive and developed market like the UK is a notable strategic decision for Calo. It signifies the startup's ambition for international growth and its confidence in its business model and technology platform to scale beyond its established GCC base. For MENA founders, this move highlights the potential for regional startups to successfully enter Western markets, provided they can adapt their offerings and operations to local tastes and logistical challenges. The UK market, particularly London, presents a large pool of potential customers who value health, convenience, and technology-driven services.
About Calo
Founded in 2019 by Ahmad Alaradi and Ramsey Tesdell, Calo is a technology-driven food startup originating from Bahrain. The company specializes in offering personalized healthy meal plans and ready-to-eat healthy meals delivered directly to customers. Utilising a proprietary app, Calo allows users to select meals based on their dietary goals, caloric needs, and preferences, providing a convenient solution for nutrition tracking and healthy eating without the hassle of cooking. The startup has built a strong presence across key GCC markets before setting its sights on international expansion.
Looking Ahead
With the UK launch, Calo is poised to test its scalability and market adaptability outside its familiar regional landscape. Success in London could pave the way for further international expansion, demonstrating the potential of MENA-born tech and food ventures on a global scale. The company's focus on leveraging technology for personalized nutrition and convenient delivery will be key to its success in the competitive UK market.
Source: Waya Media