Bahrain's Sellou Raises $3M Seed for Video-First Social Commerce Platform
Bahrain-based Sellou, a startup focused on social e-commerce, has successfully closed a USD $3 million seed funding round. This investment will fuel the company's plans to further develop its unique platform and expand its reach across the MENA region.
The Rise of Social & Video Commerce
Traditional e-commerce is evolving, with social interaction and engaging content becoming increasingly important. Sellou taps into this trend by focusing on video as a primary tool for sellers, aiming to make online selling more effective and engaging, particularly for individuals and small businesses.
Sellou's Platform: Video, Chat & Social Integration
Founded in 2020 by Salman Al Khalifa, Sellou offers a platform designed to simplify and enhance social selling:
Video Showcases: Enables sellers to present their products using video content.
Mini-Stores: Provides an easy-to-create mini-store interface.
Social Integration: Stores can be seamlessly linked with WhatsApp and Instagram.
Live Chat: Integrates a live chat system to facilitate direct communication between buyers and sellers.
Social Management: Allows sellers to manage and schedule posts across social media platforms directly from the app.
This combination aims to streamline the buying and selling experience through engaging content and direct interaction.
Seed Funding to Fuel Expansion
The $3 million seed funding will be used strategically by Sellou to:
Further develop and enhance its platform's features and technology.
Expand its operational reach across the wider Middle East and North Africa (MENA) region.
Strengthen its market position as a leading video-based social commerce marketplace.
Ecosystem Recognition
Sellou's potential has been recognized within Bahrain's ecosystem. The startup was selected by Tamkeen to participate in the first cohort of the Riyada Business Accelerator program. Tamkeen also supported Sellou's participation in the major tech event LEAP 2025, providing valuable exposure to the global technology scene.
About Sellou
Sellou is a Bahrain-based social e-commerce startup founded in 2020 by Salman Al Khalifa. The platform targets individuals and small businesses, enabling them to effectively promote and sell products using video content, integrated chat, and social media management tools via easy-to-create mini-stores linked primarily through WhatsApp and Instagram.
Looking Ahead
With this fresh seed funding, Sellou is poised to accelerate its growth and potentially reshape how individuals and SMEs approach e-commerce in the MENA region. Its focus on video and social integration taps into major digital trends, and its expansion across MENA will be one to watch.
Source: Waya