Basatne MENA and Likewize Unveil Middle East's First Smartphone Subscription Program
Basatne MENA, a platform by Optima Mena, has partnered with global device protection firm Likewize to launch "Upgrade & Protect," a subscription-based program for smartphones claiming to be the first of its kind in the Middle East market.
Key Details
Partners: Basatne MENA (a platform by Optima Mena) has collaborated with Likewize, a company specializing in device protection and support solutions.
Program: The newly launched service is named Upgrade & Protect.
Offering: This subscription program provides Middle East consumers with a flexible way to acquire smartphones, bundling options for future device upgrades with comprehensive protection services like insurance and repairs.
Market Position: The program is specifically marketed as the first subscription model for smartphones combining these features in the MENA region.
Implications
The introduction of Upgrade & Protect represents a significant shift in how consumers in the Middle East might acquire and manage their mobile devices. Moving towards a subscription model offers an alternative to traditional outright purchases or installment plans, potentially making access to the latest technology more flexible and predictable through bundled costs for upgrades and protection. For businesses in the mobile ecosystem, this could open up new recurring revenue streams and customer retention strategies, potentially influencing distribution channels and retail partnerships across the MENA region.
About Basatne MENA
Basatne MENA is described within the article as a platform under the umbrella of Optima Mena. While specific details about its broader scope are not provided, its role in launching the Upgrade & Protect program suggests its focus on bringing innovative consumer technology services and solutions to the MENA market, likely through strategic partnerships.
Looking Ahead
The success of the Upgrade & Protect program will be a key indicator of the appetite for subscription-based consumer electronics models in the Middle East. Factors such as pricing, service reliability for repairs and upgrades, and overall customer convenience will determine its adoption rate. Should the program prove successful, it could potentially inspire other companies in the region to explore similar service-based offerings for smartphones and other devices, further evolving the retail and technology landscape in MENA.
Source: MEA Tech Watch