Careem Leverages AI to Streamline Grocery Shopping with New 'List-to-Cart' Feature
Careem has launched a new AI-powered tool designed to significantly speed up grocery ordering by allowing users to simply paste their shopping list directly into the app, which then automatically adds items to their cart. This innovation aims to transform the traditional, often tedious, online grocery shopping experience.
Key Details
The ride-hailing and super app giant, Careem, has introduced its latest feature for its grocery delivery service, Careem Quik. The new AI List-to-Cart tool utilizes artificial intelligence to interpret free-form text lists provided by users, making it easier and faster to build a grocery order. The tool is now live and accessible to users across the UAE.
How it Works
Instead of manually searching for each item on a grocery list, users can now simply copy and paste their list into a designated text box within the Careem app's grocery section. The AI engine then processes this text, identifying individual items, understanding variations in spelling or phrasing, and adding the corresponding products directly to the user's shopping cart. The system is designed to handle lists written in different styles and formats, adapting to how users naturally jot down their grocery needs.
Why it Matters
This feature addresses a common pain point in online grocery shopping: the time-consuming process of finding and adding multiple items manually. By automating the list-to-cart process, Careem aims to save users significant time and effort, making online grocery shopping more convenient and efficient. For Careem Quik, this could drive higher adoption and order frequency by removing friction from the user experience. It represents a tangible application of AI to solve a practical daily problem for consumers in the region.
About Careem
Founded in 2012, Careem is a leading technology platform in the greater Middle East. Starting as a ride-hailing service, it has evolved into a comprehensive "super app" offering a wide range of services including food delivery, grocery delivery (Careem Quik), digital payments (Careem Pay), and more. Acquired by Uber in 2020, Careem continues to operate under its own brand, focusing on expanding its services and innovation across the MENA region.
Looking Ahead
The introduction of the AI List-to-Cart tool signals Careem's commitment to leveraging advanced technology like AI to enhance its diverse service offerings. This move could pave the way for further AI-driven features across its platform, potentially expanding the application of such technology to other areas like personalized recommendations or predictive ordering, further solidifying its position as a key player in the region's digital economy.
Source: Gulf Business