Egyptian Fintechs ContactNow and Kashier Partner to Offer BNPL Solutions
Two leading Egyptian fintech companies, ContactNow and Kashier, have announced a strategic partnership to integrate flexible "Buy Now, Pay Later" (BNPL) payment solutions directly into customer interactions for businesses across Egypt.
A Landmark Collaboration in Egypt's Fintech Scene
This partnership brings together ContactNow, the digital consumer finance arm of the prominent Egyptian firm Contact Financial Holding, and Kashier, a leading local payment gateway. The collaboration is a significant development within Egypt's fintech ecosystem, showcasing how homegrown companies are joining forces to create more sophisticated and seamless financial products for the local market.
How the Integration Works
The partnership enables businesses that use ContactNow's cloud contact centre and customer experience platform to offer BNPL installment plans to their customers during real-time interactions, such as sales calls or customer service chats. This integration streamlines the entire process from conversation to conversion, embedding the payment option directly into the customer journey.
Boosting Sales for Egyptian Businesses
For businesses and startups in Egypt, this integration provides several key advantages:
Increased Sales Potential: Making higher-value purchases more accessible through flexible payment plans can significantly boost sales and conversion rates.
Enhanced Customer Experience: Offering modern, convenient payment options improves customer satisfaction and loyalty.
Streamlined Operations: Integrating payments directly into the communication platform simplifies the sales process for agents and customers alike.
About the Egyptian Partners
ContactNow: The digital consumer finance arm of Contact Financial Holding, a major non-bank financial services company in Egypt.
Kashier: A leading Egyptian payment gateway that provides a range of online payment processing solutions for businesses operating in the country.
Looking Ahead
The integration of BNPL capabilities into customer engagement platforms highlights a growing global trend of "embedded finance," and this partnership places two Egyptian companies at the forefront of that movement in the region. The collaboration is expected to accelerate the adoption of flexible digital payments, further driving the growth and sophistication of Egypt's digital economy.
Source: Zawya