Dubai's Hoko Agency Acquires Metaverse Firm Everdome for New Creative AI Venture
Hoko Agency, a Dubai-based creative and marketing firm, has officially acquired the hyper-realistic metaverse platform Everdome in a strategic all-stock transaction. The acquisition paves the way for the launch of a new, unannounced creative AI venture that will leverage the strengths of both UAE-based companies.
A New Chapter in Creative AI
The newly formed entity aims to redefine brand-consumer interactions by merging Hoko Agency's creative and marketing expertise with Everdome's advanced technology stack. The vision is to build an innovative venture that integrates immersive metaverse technologies with cutting-edge artificial intelligence, setting new benchmarks for digital marketing and user engagement. Michael Zajac, CEO of Hoko Agency, described the move as "a fusion of creative vision and technological power."
Leadership Changes and Transaction Details
As part of the acquisition, Michael Zajac will lead the new combined entity as CEO. Jeremy Lopez, who has been the CEO of Everdome, will be stepping down from his role. In a statement, Lopez expressed his confidence in the new direction, highlighting the potential of combining Hoko's creative force with Everdome's powerful technology.
The Future of the Everdome Platform
While the acquisition signals a new strategic direction, the Everdome brand and its hyper-realistic metaverse project will continue to operate under the new leadership. The platform's existing technology will now be enhanced and integrated into a new AI-driven creative framework, suggesting a pivot to incorporate AI more deeply into its immersive experiences.
About Hoko Agency
Hoko Agency is a creative and marketing agency headquartered in Dubai, UAE. The firm is known for developing innovative marketing strategies and creative campaigns for a diverse range of clients, with a strong focus on digital engagement.
About Everdome
Everdome is a Dubai-based technology company renowned for creating a hyper-realistic metaverse. The platform was designed to provide individuals and brands with a high-fidelity digital world for immersive experiences, social interaction, and commerce.
Significance for Dubai's Digital Ecosystem
This acquisition represents a notable consolidation within Dubai's digital and creative technology landscape. It showcases a strategic pivot from a pure-play metaverse concept towards a more integrated creative AI model, reflecting the broader industry trend of embedding artificial intelligence into all facets of digital interaction.
Looking Ahead
Under the leadership of Michael Zajac, the new venture is poised to introduce innovative AI-driven products and services to the market. By combining the strengths of a creative agency and a deep-tech metaverse company, the entity aims to carve out a unique space in the future of digital marketing and immersive brand experiences, operating from its base in the UAE.
Source: Tahawultech