Egypt's Nawy Acquires Majority Stake in UAE's SmartCrowd to Expand into GCC
The Egyptian property technology company Nawy has acquired a majority stake in SmartCrowd, the UAE's licensed platform for fractional real estate investment. This strategic move marks Nawy's expansion into the Gulf market and is a key step in its ambition to build a comprehensive digital real estate ecosystem.
By the Numbers
$52 Million: The value of Nawy's recent Series A funding round.
$75 Million+: Nawy's total funding raised to date.
$33 Billion: The projected size of the UAE real estate investment market by 2030.
$150: The low entry point for investing on the SmartCrowd platform.
A Strategic Expansion into the UAE Market
With this acquisition, Nawy significantly strengthens its presence in the GCC, gaining a foothold in the rapidly growing UAE real estate market. The company aims to capitalize on the increasing popularity of fractional ownership and real estate tokenization, which are key drivers of the market's projected growth. This move follows Nawy's recent $52 million Series A funding round, which was raised to fuel such regional expansion.
Building a Comprehensive Digital Real Estate Ecosystem
The acquisition of SmartCrowd is a core part of Nawy's long-term vision to create an all-in-one digital platform for real estate. By adding fractional ownership to its existing services—which include property listings, mortgage financing, and other services like its "Nawy Unlocked" offering—the company is building a comprehensive ecosystem that covers the entire property lifecycle.
About the Companies
Nawy: A leading Egyptian property technology company that is building an end-to-end digital platform for real estate services, from discovery and financing to investment and management.
SmartCrowd: Founded in 2018, SmartCrowd is a pioneering UAE-based platform that democratizes real estate investment by allowing individuals to buy fractional shares in properties starting from as little as $150.
Looking Ahead
This acquisition represents a major consolidation in the MENA proptech landscape. It showcases the ambition of a leading Egyptian tech company to build a true pan-Arab platform, bridging two of the region's most dynamic markets. The combined entity is now strongly positioned to innovate and lead the digital transformation of the real estate sector across the Middle East.
Source: Jawlah