Egypt's Valu Receives Initial Approval to Launch BNPL Services in Jordan
The leading Egyptian fintech platform, Valu, has received initial approval from the Central Bank of Jordan (CBJ) to introduce its Buy Now, Pay Later (BNPL) services in the Kingdom. This is a landmark move for the company, marking a significant step in its first international expansion.
A Key Step in Regional Expansion
Valu's entry into Jordan is a strategic part of its regional growth plan, driven by the increasing demand for flexible and accessible financial solutions within the Jordanian market. The company aims to tap into the country's growing economic vitality and accelerating digital transformation by offering its proven financial products to a new audience.
Bringing BNPL Innovation to Jordanian Consumers and Merchants
The BNPL platform is designed to empower both consumers and merchants. For consumers, it increases affordability and promotes financial inclusion by offering the ability to pay for various purchases in flexible, interest-free installments. For merchants, Valu's service is a powerful tool to boost sales, attract new customers, and enhance customer loyalty.
Leadership on a New Market Entry
Habiba Naguib, Chief Market Expansion and Strategy Officer of Valu, commented on the move, stating, “At our core, we remain dedicated to innovation and financial inclusion. Our financial solutions are tailored to meet the evolving needs of Jordanian consumers and merchants, helping them to transact smarter, grow faster, and live better.” To ensure a successful launch, Valu has already begun forming partnerships with local merchants and financial institutions in Jordan.
About Valu
Valu is Egypt's leading financial technology company specializing in Buy Now, Pay Later (BNPL) and other consumer finance solutions. As a subsidiary of EFG Holding, Valu has become a dominant player in its home market by providing a wide range of accessible and innovative financial services.
Looking Ahead
With initial regulatory approval secured, Valu will now work towards fulfilling the remaining requirements for a full-scale commercial launch. The company's entry into the Jordanian market is expected to energize the local fintech scene, increase competition, and provide consumers and businesses with greater choice and flexibility in digital payments.
Source: Waya Media