MENA Digital Payment Landscape Strengthened as Paymob and Bit68 Partner
Fintech leader Paymob and business software provider Bit68 have announced a strategic partnership to integrate digital payment solutions into Bit68's Enterprise Resource Planning (ERP) system, aiming to streamline transactions for businesses across the MENA region.
Key Details
The collaboration focuses on embedding Paymob's comprehensive payment gateway capabilities directly into Bit68's cloud-based ERP software. This integration allows businesses using Bit68's platform to accept and manage digital payments seamlessly within their existing operational workflows. The partnership is initially targeting key markets including Egypt, the UAE, and Saudi Arabia.
Implications
This integration is expected to significantly benefit businesses by consolidating their operational and financial management onto a single platform. By providing integrated payment processing, companies can look forward to improved efficiency, faster transaction cycles, enhanced data accuracy, and a unified view of their business operations and finances. This move supports the broader digital transformation agenda within the MENA region, making it easier for SMEs and larger enterprises to adopt digital payment methods.
About Paymob
Paymob is a leading financial technology company operating in the Middle East, Africa, and Pakistan (MENAP) region. It provides payment infrastructure that enables businesses to accept online and in-store payments through various methods, including cards, mobile wallets, and other digital channels. Paymob focuses on empowering businesses, from micro-enterprises to large corporations, with innovative and accessible payment solutions.
About Bit68
Bit68 is a provider of cloud-based business management software, including ERP solutions, designed to help companies streamline their operations. Their platform covers various aspects of business management, such as sales, inventory, accounting, and customer relations, providing businesses with tools to enhance productivity and growth.
Looking Ahead
The partnership signals a push towards greater synergy between business management software and financial services in the MENA region. By embedding financial tools within operational platforms, Paymob and Bit68 aim to create a more integrated and efficient digital ecosystem for businesses, potentially paving the way for further collaborations and expanded services in the future.
Source: The Startup Scene