Saudi Arabia Launches "Reef Accelerator" to Boost Rural Development & Tourism Startups
The Sustainable Rural Agricultural Development Program "Reef Saudi Arabia" has officially launched the "Reef Accelerator" for entrepreneurship. This new initiative aims to enhance innovation in rural development and tourism by connecting entrepreneurs with leading companies and resources, aligning with Saudi Vision 2030 goals.
Supporting Rural Innovation via Vision 2030
The launch signifies a qualitative step towards boosting awareness among entrepreneurs focused on rural development and rural tourism. Majed Al-Breikan, Assistant Secretary-General for Media and Communication at the Reef Saudi Arabia program, stated that the accelerator reflects the program's commitment to achieving Saudi Vision 2030 objectives. He emphasized the goal of building an integrated entrepreneurial ecosystem that supports innovation within the rural agricultural sector and contributes to improving the standard of living for small farmers and rural families.
Hands-On Learning Through Field Visits
As part of its launch activities, the Reef Accelerator is organizing a 3-day program involving field visits to major companies within the Riyadh region. This initial phase aims to enable more than 50 entrepreneurs to gain firsthand exposure to innovative work environments and successful business models. Participants will have the opportunity to understand growth and expansion strategies, learn how established companies navigate challenges, and engage in dialogue to exchange ideas and experiences.
Fostering Collaboration and Knowledge Exchange
The accelerator program is also designed to enhance cooperation and communication with officials at the Ministry of Environment, Water and Agriculture (MEWA). This collaboration aims to provide practical learning experiences, facilitate the exchange of knowledge and expertise, and help build a professional network that stimulates innovation and creativity among entrepreneurs. A key focus is promoting a culture of continuous learning and encouraging participants to apply acquired insights to their own ventures.
About the Reef Saudi Arabia Program
The Reef Accelerator operates under the umbrella of the Sustainable Rural Agricultural Development Program ("Reef Saudi Arabia"). This national program is dedicated to achieving the goals of Vision 2030 by supporting innovation, fostering sustainable development in the rural and agricultural sectors, and raising the living standards of small farmers and rural families throughout the Kingdom.
Looking Ahead
The introduction of the Reef Accelerator marks a focused effort to cultivate entrepreneurship specifically within Saudi Arabia's rural development and tourism sectors. By providing targeted learning opportunities and fostering connections with established businesses and government bodies, the accelerator aims to empower a new wave of innovators contributing to the Kingdom's economic diversification and rural prosperity.
Source: Al Eqtisadiah