Saudi Arabia's Athar Festival Unveils Maheerah Network to Empower Women in Marketing & Communications
The Athar - Saudi Festival of Creativity has launched the Maheerah Network, a new year-round initiative specifically designed to champion and empower women professionals within Saudi Arabia's thriving marketing and communications industry.
Maheerah Network Launched
Launched during the Athar Festival, the Maheerah Network is set to be a continuous force dedicated to supporting the career growth and development of women in the Saudi marcomms sector. The initiative aims to provide a structured platform for networking, mentorship, and skill enhancement, addressing specific challenges faced by women in the field.
Goals and Activities
The network's primary goals revolve around creating an environment that fosters growth and equity. Key activities will include:
Mentorship Programs: Connecting experienced professionals with rising talent.
Professional Development: Offering workshops, training, and resources.
Networking Opportunities: Facilitating connections and collaborations within the industry.
Recognition Programs: Highlighting achievements and contributions of women.
Advocacy: Working towards greater gender equity and inclusion in the workplace.
Content and Research: Developing resources and insights relevant to women in marcomms.
Why This Initiative Matters
The launch of Maheerah Network aligns with Saudi Arabia's Vision 2030, which emphasizes increasing women's participation and empowerment across various sectors. The marcomms industry, while growing rapidly in the Kingdom, presents unique challenges for women, including representation in leadership roles and access to key opportunities. Maheerah aims to directly address these gaps, ensuring women have the tools and support needed to thrive and contribute significantly to the industry's evolution.
Leadership and Support
The initiative has garnered significant support from key figures and organizations within the Saudi and regional marcomms landscape. H.H. Princess Joharah bint Talal bin Abdulaziz Al Saud serves as the network's Honorary Chair. Support comes from major industry players, including SRMG and WPP, demonstrating a commitment from leading groups to foster this ecosystem. Prominent executives like Rasha Al Muhtaseb (Managing Director, WPP KSA), Mohamed Al Khereiji (CEO, Marketing Services at SRMG), Ed Groves (CEO, WPP MENA), and David Mayo (President, Athar) have voiced strong support for the network's mission.
About Athar - Saudi Festival of Creativity
Athar - Saudi Festival of Creativity is a major event dedicated to the marketing and communications industry in Saudi Arabia. It serves as a platform for industry professionals to connect, learn, and celebrate creativity. The festival provides a crucial backdrop for initiatives like Maheerah, highlighting the importance of talent development and industry-specific support within the Kingdom.
Looking Ahead
The Maheerah Network is poised to become a cornerstone for women's empowerment in Saudi Arabia's marcomms sector. By providing continuous support, resources, and a strong community, it aims to not only help individual women advance their careers but also contribute to a more diverse, equitable, and innovative industry landscape in line with national transformation goals.
Source: Zawya