Tamkeen and Zoho Partner to Drive Digital Transformation for Bahraini SMEs
Bahrain's Labour Fund Tamkeen has joined forces with global technology company Zoho Corporation to launch a strategic program aimed at empowering Small and Medium-sized Enterprises (SMEs) in the Kingdom with digital tools and skills. This initiative provides Bahraini businesses with access to Zoho's comprehensive suite of software solutions at subsidized rates, coupled with essential training and support.
Program Details
The core of this partnership is a structured program designed to facilitate the digital adoption journey for Bahraini SMEs. It offers participants significantly discounted access to Zoho's cloud-based applications, including the flagship Zoho One suite. Zoho One provides a unified platform covering various business functions such as sales, marketing, finance, and human resources.
Beyond software access, the program includes dedicated training workshops and upskilling initiatives. These sessions are tailored to help SMEs effectively implement and utilize these digital tools, ensuring they can maximize the benefits for their operations.
Objectives and Benefits
The primary goal of this collaboration is to accelerate the digital transformation of Bahrain's SME sector. By making advanced business software more accessible and affordable, the program seeks to help companies:
Improve operational efficiency and productivity.
Reduce technology costs.
Enhance customer relationship management.
Streamline financial processes.
Adopt data-driven decision-making.
Foster innovation and business growth in a competitive digital landscape.
This initiative aligns with Bahrain's broader economic vision to diversify its economy and empower its private sector, particularly SMEs, which are a vital component of the national economy.
About Tamkeen
Tamkeen is a semi-governmental organization in Bahrain established to support the development of the private sector and position it as a key driver of economic growth. It provides various programs focusing on funding, training, and capacity building for individuals and enterprises, aiming to make Bahraini nationals and businesses the preferred choice in the labor market and economy. Tamkeen plays a crucial role in implementing national economic strategies and fostering an entrepreneurial ecosystem.
About Zoho Corporation
Zoho Corporation is a global technology company offering a broad portfolio of business software applications. Headquartered in India, Zoho provides solutions across various categories, including customer experience, finance, IT management, and business intelligence. Their products are used by millions of users and businesses worldwide, offering cloud-based tools designed to help companies manage and grow their operations efficiently.
Looking Ahead
The partnership between Tamkeen and Zoho represents a significant step towards strengthening the digital capabilities of Bahraini SMEs. By providing subsidized access to cutting-edge technology and crucial training, the program is expected to enhance the competitiveness of local businesses, encourage innovation, and contribute to the overall digital maturity of the Kingdom's economy. The success of this initiative could serve as a model for further public-private collaborations aimed at digital empowerment in the region.
Source: Zawya