UAE Launches 'Make It In The Emirates': A Push for Local Manufacturing & Supply Chains
The UAE government has launched a significant campaign called "Make It in the Emirates" aimed at bolstering local manufacturing and promoting domestically produced goods and services to both consumers and businesses. This initiative is designed to support the national industrial strategy and enhance the UAE's self-reliance in key sectors.
Key Details of the Campaign
The "Make It in the Emirates" campaign is a nationwide effort spearheaded by the Ministry of Industry and Advanced Technology (MoIAT). Its core objective is to encourage consumers, government entities, and private sector companies to prioritize purchasing products manufactured within the UAE.
The campaign highlights the quality and competitiveness of UAE-made goods.
It seeks to create demand for local products across various sectors.
It promotes the benefits of sourcing locally, such as shorter supply chains and supporting the national economy.
Campaign Goals and Target Sectors
This initiative aligns directly with the UAE's broader industrial strategy, which aims to expand the manufacturing sector's contribution to the national GDP. The campaign is expected to drive investment into local production capabilities and stimulate economic growth.
Key sectors likely to benefit and be targeted by the campaign include:
Manufacturing (diverse areas)
Food and Beverage
Pharmaceuticals
Advanced Technology
By fostering demand, the campaign aims to incentivize local businesses and international companies operating in the UAE to increase their production capacities and potentially attract new industrial investments.
Opportunities for MENA Businesses
For MENA-based founders and tech professionals with operations or interests in the UAE, the "Make It in the Emirates" campaign presents potential opportunities.
Increased Demand: Businesses producing goods within the UAE could see increased demand from government tenders, large corporations, and conscious consumers influenced by the campaign.
Supply Chain Efficiency: Focusing on local sourcing encouraged by the campaign can lead to more resilient and efficient supply chains, reducing reliance on imports and mitigating global disruptions.
Investment Attraction: The emphasis on local industry might attract more investment into UAE-based manufacturing and technology companies supporting the sector.
Partnerships: Opportunities may arise for partnerships with local manufacturers or for providing technology solutions that enhance local production capabilities.
About 'Make It in the Emirates'
"Make It in the Emirates" is more than just a promotional slogan; it is part of a strategic national drive to position the UAE as a global hub for industry and advanced technology. It supports the vision of building a diversified, knowledge-based economy less reliant on hydrocarbons. The campaign is a collaborative effort involving various government bodies and aims to create an ecosystem that supports and promotes local industrial output.
Looking Ahead
The success of the "Make It in the Emirates" campaign will depend on sustained efforts in promotion, favorable policies supporting local producers, and the active participation of both the public and private sectors. It signals a clear governmental commitment to strengthening the domestic industrial base, creating a potentially fertile ground for startups and businesses involved in manufacturing, supply chain technology, or industrial solutions within the UAE.
Source: Fast Company Middle East